I’m not a salesperson i’m a Vet! Building a performance culture in a veterinary business
Selling products and services is a critical function of the veterinary trade, however; engaging your team and even yourself with this aspect of the business is no easy task. The culture of many veterinary teams creates a particularly challenging environment to initiate any types of performance drives since the commercial aspects of the business often directly conflict with the motivators of why your people join and work in the profession. To thrive, any individual or business owner needs to engage themselves, and the team around them, with the business performance in terms that excite, motivate and drive them to do better.
- Identify what motivates you and the team around you
- Construct and adapt your communication to hit those motivational levers
- Plan and deliver meetings that drive ownership and team led solutions
- Use appropriate reward and recognition that continues to motivate