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Making more money but I’m seeing less clients - this is going to end badly

15-Nov-2018
Business Theatre - Gallery Suite 18&19

Sustainable businesses are not built without an ongoing focus on bringing in new clients - patients die, owners move away and new pets may be registered elsewhere. Increasing your Average Transaction Value whilst active client numbers fall may look like a short-term win, but it's a fast track to big problems. Set targets for new client acquisitions and measure and monitor as a Key Performance Indicator. This session will look at proven ways to attract and retain clients, driving word of mouth recommendation and bosting online presence and engagement. Build a sustainable business through focus on the customer experience.

Learning outcomes:

  • Measuring the customer experience ensures focus and drives client retention
  • Client behaviours are driven by emotion just as much as practicality
  • Word-of-mouth recommendation is fast, effective and free
  • New client registration is a Key Performance Indicator
  • Measuring the customer experience ensures focus and drives client retention
  • Client behaviours are driven by emotion just as much as practicality
  • Word-of-mouth recommendation is fast, effective and free
  • New client registration is a Key Performance Indicator
Chairperson
Libby Kemkaran-Thompson, Practice Development Coach - Vet Dynamics (UK) Ltd

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