Having a good CRM dashboard that allows you to send emails to any subset of pets, using advanced segmentation and targeting to create personalised, targeted campaigns will not only help you to drive up pet owner compliance through the increased level of service you're able to offer it can also better bond clients to your clinic through the improved level of client communication and engagement. In this session Dr. Thom Jenkins Walks through what a good CRM dashboard should look like, its relevance to veterinary teams and why customer relationship management should be a key part of your patient advocacy toolkit.