Recruitment marketing is an underutilised strategy to attract top talent. In a move away from reliance on a reactive, traditional ‘sales’, job advert approach, this session covers how to attract prospective team members both before and when you actually have a vacancy to fill. When everyone is always recruiting and a shortage of talent exists, standing out is key. By sharing insights into your workplace values and culture, you build a strong employer brand and create a magnetic presence to attract passive and active job seekers. By incorporating targeted and data-driven digital strategies to engage not only the right people but a wider talent pool, you generate more leads and reduce time-to-hire for a more efficient process that co-nurtures your retention.