Selling the promise, delivering the experience: Aligning your marketing with what clients actually receive
Veterinary marketing is more than eye-catching social posts or special offers; it’s about making a promise to clients before they even walk through your door. But what happens when the reality of the in-practice experience doesn’t match the message?
This session explores the critical link between what you promote and what clients actually experience, helping you identify the gaps between expectation and delivery. We’ll examine how mismatched messaging can erode trust, fuel negative word of mouth, and undermine loyalty, even with strong clinical care.
Through real-world examples, group discussion, and practical tools, you’ll learn how to create authentic marketing that reflects your practice’s strengths and ensure your team can confidently live up to what you’re putting out into the world.
- A clearer understanding of how marketing shapes client expectations before their first visit
- Insight into the common disconnects between marketing messages and in-practice experiences
- Strategies to audit and align your current marketing content with your client journey
- Tips for involving your team in delivering a consistent and positive experience
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