Prices, prescriptions and pushback: How to shape the story your clients tell
19 Nov 2026
Modern Veterinary Practice Theatre
Every client tells themselves a story about your practice: whether your prices are fair, what makes you different and whether to trust you. That story shapes how they respond in a consult or on the phone, whether they follow advice and what they tell others about you. Leave gaps...and clients fill them, which can result in a story that leads to more pushback and difficult discussions.
Using behavioural science and real practice examples, discover how small shifts in what you say can change that story. From prescriptions to money conversations: simple changes the whole team can use straight away to prevent tricky moments and save time.
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