Pricing v Proformas: Why understanding the difference is crucial to a practice’s success.

This talk is relevant to anyone working in veterinary practice who discusses the financial side of veterinary transactions. (In short; everyone!) The terms price, cost, ‘estimate’, charges, bills, and invoices are often used interchangeably in practice. Beyond understanding the semantic differences between these terms, it is crucial to recognise the commercial impact of using them tactically within veterinary businesses - especially in a post-CMA era. This talk will highlight these differences and suggest how evolving terminology can assist those who discuss the financial aspects of veterinary transactions with clients to reduce ambiguity, uncertainty and increase compliance with a clinician’s recommendations.