Alexis Conran, magician, hustler and winner of Celebrity MasterChef 2016, hosted a glittering awards ceremony for over 300 animal health and veterinary industry guests at [last Friday’s] Veterinary Marketing Association (VMA) Annual Awards.

Held at the newly refurbished 5-star Royal Lancaster London Hotel, guests were treated with a magic touch thanks to Alexis Conran’s hustling powers, some delightful music from the ‘Cordelectra’ electro trio set and exquisite gourmet cuisine.

VMA Chair Jane Manning says: “The VMA’s Annual Awards highlight the amazing talent we have across our industry, from veterinary practice to pharmaceutical companies, with a wide range of budgets. “It’s wonderful to be able to reward this hard work with a glittering awards ceremony and top-level networking event,” she adds.

Chair of judges, Selwyn Learner, says the awards showcase skill, creativity, professionalism in veterinary and animal health marketing. “This year it was pleasing to see a good spread of entries, and it certainly met its match in a first-class judging panel. “All of the winning work is worthy of celebration,” he adds.

The 18 award winners are:

Veterinary Media Advertising Award Sponsored by Kynetec

Winner - Seresto, Company - Bayer Animal Health, Agency – We are MBC

Farm Media Advertising Award Sponsored by Farmers Weekly

Winner – Ingelvac CircoFlex, Company - Boehringer Ingelheim, Agency - Halesway

Advertising Campaign Award Sponsored by Vet Record and In Practice

Winner - Seresto, Company - Bayer Animal Health, Agency – We are MBC

Marketing Campaign Award for companies with an annual turnover of more than £12.5 million Sponsored by Noble Futures

Winner - Milbemax WormWise campaign launch, Company – Elanco, Agency - Nyxeon

Marketing Campaign Award for companies with an annual turnover of less than £12.5 million Sponsored by Vet Times Jobs

Winner – Anti-Tox range, Company - TVM UK, Agency - We are MBC

Direct Mail Award Sponsored by VetFile

Winner - Heart of the Matter magazine, Company - Pride Veterinary Centre, Agency - Fluid Ideas

Detail Aid Award Sponsored by DBT part of ProAgrica

Winner – Anti-Tox range, Company - TVM UK, Agency - We are MBC

International Marketing Campaign Award Sponsored by Mo Gannon and Associates

Winner – Ubropen, Company - Boehringer Ingelheim, Agency - ICC

Point of Sale Award sponsored by Henry Schein Animal Health

Winner - Milbemax WormWise campaign launch, Company – Elanco, Agency - Nyxeon

Practice Marketing Award Sponsored by Boehringer Ingelheim

Winner – Reasons to Refer, Company - Pride Veterinary Centre, Agency - Fluid Ideas

Integrated Digital Campaign Award Sponsored by N2 Group

Winner – Viral Cats, Company – Merial Animal Health, Agency - Pegasus

Digital Technology Award Sponsored by N2 Group

Winner – Vetmedin, Company – Boehringer Ingelheim, Agency - Swordfish

Young Marketer of the Year Award Sponsored by Sponsored by British Dairying magazine and supported by the VMA

Winner - Anna Thomas, Company - Agria Pet Insurance

PR Award Sponsored by Veterinary Times and VN Times

Winner – Act Against Lungworm, Company - Bayer Animal Health, Agency - Red Consultancy

Exhibition Award Sponsored by London Vet Show

Winner – Advocate & Seresto, Company - Bayer Animal Health, Agency - Courts Design

Winner - Boehringer Academy, Company - Boehringer Ingelheim, Agency - Stand Creative

Veterinary Readership Award Sponsored by CM Research

Winner – Metacam, Company - Boehringer Ingelheim

New Product of the Year Sponsored by CM Research

Winner – Cytopoint, Company - Zoetis

The President’s Award Sponsored by the VMA

Winner - Milbemax WormWise campaign launch, Company – Elanco, Agency - Nyxeon