Driving Sustainability in Veterinary Practice: The Vet Channel Partners with Vet Sustain at the London Vet Show

Why This Collaboration Matters

Vet Sustain has established itself as a leading voice for sustainability in the veterinary sector, championing initiatives that improve the health and wellbeing of animals, people, and the planet. Their work is guided by the Veterinary Sustainability Goals (VSGs), which focus on six key areas: Welfare, Wildlife, Warming, Water, Waste, and Wellbeing. These goals provide a roadmap for practices to adopt greener, leaner, and healthier ways of working, balancing clinical excellence with environmental responsibility. [academy.vetshow.com]

The Vet Channel, known for its innovative waiting room media solutions, recognises the power of video to educate and engage. By partnering with Vet Sustain, The Vet Channel is creating a library of sustainability-focused video content that practices can showcase in their waiting rooms. These videos will demonstrate practical steps, from reducing waste and energy use to promoting responsible medicine use, that veterinary teams can implement immediately. [Sustainabi...et Channel | PDF]

Showcasing Sustainability at the London Vet Show

At this year’s London Vet Show, sustainability takes centre stage. Vet Sustain’s interactive installation, “The Sustainable Veterinary Practice of the Future”, will allow delegates to explore over 50 practical solutions for greener practice management. Visitors can engage with experts, discover the latest technologies, and learn how sustainability strengthens patient care, team wellbeing, and business resilience. [veterinary...actice.com]

The Vet Channel’s contribution complements this initiative by providing visual storytelling that brings these concepts to life. Through compelling video content on the waiting room TV, practices can see real-world examples of sustainability in action, whether it’s reducing single-use plastics, implementing energy-saving measures, or adopting telemedicine to cut travel emissions. These videos will not only inform but also inspire veterinary teams to take meaningful steps toward a more sustainable future. [london.vetshow.com]

The Business Case for Sustainability

Sustainability isn’t just an ethical imperative; it’s a strategic advantage. Research shows that practices embracing sustainability often see reduced operational costs, improved team morale, and enhanced client trust. By integrating sustainability into their communications, starting in the waiting room, practices can demonstrate leadership and commitment to values that resonate with today’s environmentally conscious clients. [vetsustain.org]

Looking Ahead

The collaboration between The Vet Channel and Vet Sustain represents a powerful synergy: combining educational expertise with innovative media delivery. Together, they aim to make sustainability accessible, practical, and engaging for every veterinary practice. As the profession moves toward a greener future, initiatives like this will play a crucial role in shaping a veterinary sector that is not only clinically excellent but also environmentally responsible.