Press Release

Hill’s Pet Nutrition unveils brand new Prescription Diet Digestive Care Foods: A new era for puppy and kitten gut health and an essential tool for any veterinary practice

Hill's Pet Nutrition Stand: K25
Hill’s Pet Nutrition unveils brand new Prescription Diet Digestive Care Foods: A new era for puppy and kitten gut health and an essential tool for any veterinary practice

Hill’s Pet Nutrition unveils brand new Prescription Diet Digestive Care Foods: A new era for puppy and kitten gut health and an essential tool for any veterinary practice

Highly digestible nutrition clinically proven to nourish the gut microbiome and help reduce digestive upsets to support pet parents’ care for their new animals

Nov, 2025 – Hill's Pet Nutrition, renowned for its premium pet food and a global leader in science-led nutrition, is launching the latest in its Prescription Diet range. Specifically formulated to support the unique gastrointestinal needs of puppies and kittens, this innovative new nutrition marks significant progress in addressing the delicate digestive systems of young pets, offering veterinarians a powerful, evidence-based approach for some of their most vulnerable patients.

Prescription Diet i/d Digestive Care Puppy nutrition and Prescription Diet i/d Digestive Care Kitten nutrition contain ActivBiome+ Digestion, a proprietary blend of prebiotics that is clinically shown to nourish the gut microbiome and help promote healthy gut function. In the early stages of life, a period of rapid growth and development, digestive systems remain immature, and the gut microbiome – the complex community of microorganisms living in their intestines – is still forming and highly susceptible to disruption. Maintaining this delicate, healthy balance is crucial for proper nutrient absorption, immune system development, and overall well-being, directly impacting patient outcomes.

“We know that a healthy gut is the foundation for a healthy life, and this is especially true for puppies and kittens,” Karen Shenoy, DVM, VP & Chief Veterinarian, Hill’s Europe Middle East and Africa (EMEA). “Their developing digestive systems are uniquely vulnerable to imbalances, which can contribute to digestive upset. Adult pet food formulas, and even traditional growth formulas for healthy kittens and puppies, are not typically formulated to nourish the gut microbiome to support digestive health and well-being.”

It is critical to address both the clinical realities of pet nutrition in growing animals, as well as, the unique needs of young digestive systems. A developing microbiome ecosystem in puppies and kittens, unlike adult pets, is less diverse and more fragile and includes billions of microorganisms, both desirable and undesirable. This emerging community of microorganisms is essential for breaking down food, synthesizing vitamins, and protecting against pathogens. When disrupted, a state known as dysbiosis, this complex ecosystem can be compromised and affect overall health. 

Hill’s Prescription Diet i/d Digestive Care nutrition for Puppies and Kittens is meticulously crafted with a precise blend of ingredients to address critical factors in supporting puppy and kitten digestive health long term, providing a targeted dietetic option for veterinary professionals and the reassurance for pet parents they are making the best, most informed choice for the newest members of their families. All Hill’s foods are developed by a team of veterinarians, PhD nutritionists and food scientists who together ensure that this latest nutrition:  - Contains a proprietary blend of prebiotics that actively nourishes the gut microbiome and promotes regular healthy stool - Is easy to digest, promoting easy absorption of important nutrients - Contains clinically proven antioxidants and omega-3s promoting a healthy immune system - Includes added electrolytes and is high in B vitamins to replenish lost nutrients

“The launch of Prescription Diet i/d Digestive Care for Puppies and Kittens aligns with Hill’s unwavering commitment to delivering science-led nutrition and providing veterinarians with the most effective tools for their patients,” adds Karen Shenoy, DVM, VP & Chief Veterinarian, Hill’s EMEA. “This nutrition is not only about managing the clinical signs of digestive upset in our youngest patients; it’s about proactively supporting the long-term digestive health and overall well-being of growing pets, helping them thrive from the start. These new formulas are a vital addition to any veterinary clinic’s therapeutic arsenal for managing common gastrointestinal presentations in this vulnerable population.”

Hill’s Prescription Diet i/d Digestive Care nutrition for Puppies and Kittens will be available across Europe as early as of September 2025. We encourage veterinarians to contact their Hill’s representative or visit hillsvet.co.uk for detailed product information, clinical studies, and ordering.



ENDS


Notes To Editors

For more information, please contact: jessica_hulme_williams@hillspet.com


About Hill's Pet Nutrition

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. The right nutrition combined with the devotion of veterinary professionals can transform the lives of pets; and healthier and happier pets can transform the lives of pet parents. Hill's is dedicated to pioneering research and ground-breaking nutrition for dogs and cats based on a scientific understanding of their specific needs. Hill’s Prescription Diet clinical pet foods, Vet Essentials advanced nutrition and Hill’s Science Plan wellness pet foods are sold through veterinarians and pet specialty retailers worldwide. For more information about Hill's, our products and our nutritional philosophy, visit us at HillsPet.xx, HillsVet.xx or Facebook, keywords "Hill's Pet Nutrition."


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