Inside the exhibitor experience: HT Vista’s success at the London Vet Show
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Exhibiting at the London Vet Show is more than just setting up a stand, it’s an opportunity to connect, grow, and showcase your brand to the right audience. But don’t just take our word for it. In our first episode of ‘Inside the exhibitor experience’, we sat down with HT Vista to hear first-hand about their experience and success exhibiting at the London Vet Show.
Q: Can you tell us about HT Vista and what inspired you to exhibit at the London Vet Show?
HT Vista is the only AI-driven, non-invasive cancer detection tool for lumps and bumps in dogs. We’re regular exhibitors at the London Vet Show because it provides a fantastic opportunity to connect with vets, nurses, and key decision-makers in the industry. Since our technology is still relatively new to the veterinary market, LVS gives us the perfect platform to demonstrate its capabilities and engage in meaningful face-to-face conversations with veterinary professionals.
Q: What specific opportunities did exhibiting at the London Vet Show provide for HT Vista, and how did you utilise them?
LVS allowed us to showcase our product, explain the technology behind it, and discuss how it can help veterinary teams improve efficiency in lump and bump evaluations, ultimately leading to better patient outcomes. The voucher book and exhibitor showcase talk sponsorship proved particularly effective in drawing delegates to our stand and increasing awareness about HT Vista.
Q: What advice would you give to other businesses considering exhibiting at the London Vet Show for the first time?
Pay close attention to the location and design of your stand, these can make a big difference in attracting footfall. Investing in sponsorship, even a small one, can help boost brand visibility and encourage engagement with delegates. As a relatively small company compared to industry giants, we focus on making our brand and product as engaging as possible, and it pays off. So, my top advice: invest in location and marketing!
Q: What’s next for HT Vista, and what can we expect to see from you at the London Vet Show 2025?
HT Vista is constantly evolving as we collect and validate more data. We’re excited to be launching a new diagnostic capability, further enhancing the already impressive screening performance of our device. There’s much more to come, and we can’t wait to reveal it all at LVS 2025!
Q: How did your experience at the London Vet Show compare to other industry events you’ve attended?
LVS stands out from other events we’ve attended. The size of the audience/delegate and level of engagement at our stand was incredible, and we had more in-depth conversations with delegates than ever before. As mentioned, stand location and marketing efforts play a key role, and LVS provides a variety of sponsorship and engagement options to help exhibitors make the most of their presence.
Q: Can you share a standout moment or key highlight from your time exhibiting at the London Vet Show?
The sheer footfall to our stand was a highlight in itself! The level of interest and engagement exceeded our expectations, reaffirming why LVS is such an important event for us.
Join leading brands like HT Vista and experience the benefits first-hand by exhibiting at the London Vet Show this 20-21 November at ExCeL London.
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