Dr. Ian Stroud, MRCVS, is an experienced veterinary surgeon, qualifying from The University of Liverpool in 1998. He has extensive experience in establishing and managing successful veterinary practices. His latest venture, Pet People in Southwest London, reflects his commitment to creating a community-centred practice that combines advanced veterinary care with a personalised approach to pet health. He is passionate about the practicalities and challenges of veterinary entrepreneurship, and enjoys mentoring other vets on their journey to ownership. Ian brings valuable knowledge on practice growth, client engagement, and team development.