After spending over 20 years in commercial veterinary pharmaceuticals, James decided it was time to unleash his inner marketing beast. For the past 3 years, he's been the mastermind behind his own Marketing Consultancy, doubling as an Interim Marketing Director when clients demand. James thrives on transforming, shaking up, and launching business initiatives, products, and services and is spending more time building AI into his work—and when he's not busy saving the marketing world, he's at home in Guildford, Surrey, being outnumbered by his wife and two young daughters. Life's a zoo, and James wouldn't have it any other way!"