Jo is a changemaker dedicated to improving animal welfare, human lives, and environmental protection through human behavioural science. With an MSc in Behaviour Change (2018), a Degree in Equine Studies (1997), and a Certificate in Campaigns (2007), Jo has led diverse projects globally. Co-founder of Human Behaviour Change for Life with Suzanne Rogers, Jo aids changemakers in understanding human behaviour to drive impactful change. Her work in animal welfare spans many issues, including engagement of pet owners to consider obesity. Jo will share practical behavioural science tips to help professionals advise clients on feeding their pets – enabling impactful conversations.