Joey has served in several senior commercial roles during his 20-year career in animal health. Most recently he was head of marketing at CUBEX from 2018 until summer of 2024, when he was asked to lead the newly-formed CUBEX Europe office. Joey is also a co-founder of Ask Jan For Help, a consulting-as-a-service platform, and has owned an award-winning wedding photography studio since 2011. He is married with three children, and was proud to serve as a US Army officer.