With 20 years of experience and award-winning roles in both independent and corporate practices, Justin founded Practice Made Purrfect in 2020. This marketing consultancy is dedicated to helping veterinary practices deliver the best possible service to their clients and patients. Justin is passionate about the potential of marketing to inform and inspire, particularly within the veterinary industry, which he has grown to love with every passing day. As a proud pet parent to a Maine Coon named Poppy Gabriella, he understands the deep bonds between owners and their pets and the vital role vets play in their lives. Justin believes that improving communication within the industry is essential to enhancing these relationships.