Leona Crawford is Director of Client Engagement & Strategy at LAYERED, where she helps animal health, veterinary, and pet care brands turn complex science and commercial challenges into compelling, creative and effective stories. She brings more than two decades in agency leadership, with previous roles at RLH, Circa Healthcare and as founder of Noego Thinking. Her strategic client experience spans global and local campaigns across companion and production animals, partnering with clients such as Boehringer Ingelheim, Royal Canin, Elanco, and Novartis. She’s known for shaping strategy and creative that lands with clinicians and C-suites alike - connecting market insight to measurable brand outcomes. Leona has worked closely with the Vet Show team to launch and host Anivators - now in its third year - and was also the 2026 host for Vet Forum.