Rebecca is the founder and Managing Director of InsideMinds, the animal health consultancy that harnesses the power of behavioural science to help veterinary businesses improve animal health. Rebecca applies her behavioural science expertise to help veterinary businesses overcome communication and behaviour change challenges, improve customer experience and create marketing content which really works. She’s a vet, qualified marketer, consumer psychologist and has over 20 years of commercial experience in blue-chip pharma companies. Find out more at inside-minds.com