Veronika Efimova is the Founder of Every Tail Vets, an innovative omnichannel veterinary practice leveraging technology to transform the client experience. With a background in investment banking and private equity, including roles at J.P. Morgan, Sozvezdie Capital and Creon Capital, she combines commercial expertise with entrepreneurial ambition. Previously, she founded Lucky Belly, a direct-to-consumer fresh pet food business that gained national media recognition and industry investment interest. Veronika is passionate about digital innovation, business growth and using technology to build customer-centric businesses.