Zoe is a veterinary surgeon who graduated from Cambridge University in 2003 and is a European and RCVS Recognised Specialist in small animal internal medicine with interests in geriatric medicine and the decisions made by people on behalf of pets. She has worked in general practice, referral clinics, university teaching hospitals and charity practice. Her mixed methods PhD at the Centre for Evidence-based Veterinary Medicine, University of Nottingham explored how vets and owners make decisions about dogs with osteoarthritis. Zoe has published over 20 peer reviewed journal articles in a range of journals about subjects including quality of life assessment, canine osteoarthritis and nasal tumours. She has extensive lecturing and small group teaching experience in the UK, Eastern Europe and sub-Saharan Africa, and was on the World Small Animal Veterinary Association continuing education panel from 2011-2018, acting as Chair for the last two years. She currently combines general practice clinical work at PDSA Nottingham with veterinary consultancy, research, membership of the RCVS Ethical Review Panel and editing “What is your client thinking”, a column in the Veterinary Record written by owners and farmers. My HBC expertise is in communicating ideas and problem solving barriers to change in applied settings.